Job Description

Social Media Manager We are seeking a creative, data-driven, and highly organized Social Media Manager to lead and execute our social media strategy across multiple platforms. This individual will be responsible for building brand awareness, driving audience engagement, creating compelling content, and supporting marketing initiatives that help accelerate company growth. Responsibilities Social Media Strategy & Execution Develop and execute comprehensive social media strategies aligned with business objectives. Manage and grow company presence across LinkedIn, X (Twitter), and other relevant platforms. Create and maintain editorial calendars to ensure consistent content delivery. Plan and execute campaigns to increase brand awareness, engagement, and lead generation. Content Creation Create engaging posts, graphics, videos, and written content tailored to each platform. Collaborate with internal teams to promote company initiatives, events, products, and thought leadership. Ensure messaging and branding remain consistent across channels. Repurpose long‑form content into short‑form social media assets. Community Management Monitor and respond to comments, messages, and customer inquiries. Foster online communities and encourage audience engagement. Build relationships with influencers, partners, and brand advocates. Analytics & Reporting Track KPIs including follower growth, engagement, impressions, website traffic, and conversions. Provide regular performance reports and recommendations. Conduct A/B testing and optimize campaigns based on insights. Monitor competitors and industry trends to identify new opportunities. Campaign Support Partner with Marketing, Product, Sales, and Recruiting teams to support launches and campaigns. Coordinate paid social campaigns when applicable. Manage social media budgets and vendor relationships. Qualifications Required Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience). 3+ years of experience managing social media for a company or brand. Strong copywriting and storytelling skills. Experience with LinkedIn, Instagram, Facebook, X, YouTube, and TikTok. Proficiency with tools such as Hootsuite, Buffer, Sprout Social, Canva, or similar platforms. Experience analyzing performance metrics and creating reports. Strong organizational and project management skills. Preferred Experience with video editing and short‑form video content. Familiarity with Adobe Creative Suite or Figma. Experience managing paid social campaigns. Understanding of SEO and content marketing principles. Experience working in SaaS, AI, technology, or startup environments. Key Success Metrics Audience growth across channels Engagement rates Content reach and impressions Website traffic generated from social media Lead generation and conversion metrics Brand awareness and share of voice What We're Looking For Creative storyteller with excellent writing skills. Strong understanding of digital marketing trends and emerging platforms. Data‑driven mindset with the ability to translate insights into action. Self‑starter who thrives in fast‑paced environments. Passion for building communities and growing brands. #J-18808-Ljbffr

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